our why
Life events. Big or small they shape us and direct our paths. How we choose to look at them will determine whether we achieve victory or defeat.
A popular question I am frequently asked is what caused me to become involved in Aesthetic Medicine. Simply put, a life event. My youngest was born with a cleft lip and palate, a condition where in some countries is a life long sentence of deformity. Thankfully, life long deformity was not going to be our son’s situation. We met with the surgeon and he developed a plan involving a series of surgeries over the course of several years. As his mother, I saw first hand what the surgical transformation by a talented and compassionate oral maxillofacial surgeon named Dr. Bernard J Costello was able to do for him and his future. Under the skilled hands of Dr. Costello, he received more than a surgical correction. I watched him blossom and grow in confidence with each transformation and he will continue to bloom as his surgical journey is not yet complete.
When we look better, we feel better and hopefully do better. The saying has truth. And the truth of how I practice aesthetic medicine is to assist people to achieve their full potential by helping them to feel better about the way they look. It is a blessing to be able to impact my patient’s lives in a positive manner.
We are so very thankful for the skills of Dr. Costello and others like him. That is why a percentage of all of The Face Loft proceeds are donated to The American Cleft Palate Association.
The American Cleft Palate Association is a highly reputable medical organization that, in addition to developing quality of care standards for Americans, has international treatment programs providing care to different regions of the world.
Looking better, feeling better and doing better thanks to one life event.
- beth panizales CRNP, founder of the face Loft®